Introducing Ariella Couture dresses
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Ariella is a London based fashion house specialising in ladies cocktail dresses and evening wear ball dresses. It is home to the Ariella Couture red carpet fashion collection which launched at a spectacular fashion show on April 17th 2012. An array of celebrities attended the Hollywood style launch where the prestigious RBS building in Bishopsgate was lit up with the brand’s new logo. Over 400 guests arriving on a red carpet, were escorted via the 6 glass elevators to the catwalk venue, to an atrium reception area with an open terrace overlooking the Gherkin and the city skyline. Champagne and canapés flowed as the company’s pioneering 3D website was demonstrated on a huge screen.
Ariella has been at the forefront of British fashion since it was founded in 1966 and is acclaimed as one of Europe’s leading fashion houses for cocktail, evening and occasion wear. It proudly celebrates over 40 years of continuous trading, always offering exclusive, original and beautiful styles for fashion conscious women around the globe.