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Prom Dress Hire – Prom Dresses’ Changing Faces in History

Prom dresses were not always as fancy as they are now. Prom dresses, let alone designer prom dresses were almost unheard of in 1900s America (the beginning of the high school prom), where people would wear their Sunday best and would not dream of embarking down the route of prom dress hire.   But then there was no need to hire prom dresses, as proms in those days were modest occasions where tea and polite socializing were the order of the day.

Prom Dresses – Before the Advent of Fancy Prom Dresses / Hire

In the ’40s and ’50s proms became much more lavish, and girls turned to buying prom dresses or to prom dress hire.  (Despite this, they still probably weren’t designer prom dresses.) High school proms became the coming-of-age event in high school students’ lives.

With the advent of the 1980s, popular culture’s portrayal of the prom had allowed for the prom to acquire almost mythical status in terms of its importance. Achieving perfection in the form of their prom dress would make or break a girl’s life. Prom dress choices became even more fancy; more girls would opt to either hire prom dresses out of their price range, (or buy them if they were lucky enough to afford it), and some would even make their own.

Designer Prom Dress Hire – Not a ’90s Invention

As in the rules layed out by ’90s movies, certain stereotypes would end up wearing a certain type of prom dress. Thus, the most popular girls at school, would don their designer prom dresses, while the ‘kooks’ and the ‘quirks’ would spend hours making their own.  And then there’d be the those who were told by their less-well off parents they’d have to go for prom dress hire.

‘Prom’ didn’t come to Britain until much later.  Although balls have been going on for centuries, the term ‘prom’ appeared in secondary schools in the 1990s.  Prom dresses however, have long been a popular style of dress.

Prom Dress Hire – A Thing of the Present

Nowadays, when it comes to hire, prom dresses are in high demand, especially for Leavers’ Balls or Leavers’ Dos.   Prom dress hire is not limited to school leavers, but designer prom dresses online at www.girlmeetsdress.com are hired out for all kinds of events, from weddings to black tie dos.  Designer prom dresses online and prom dress hire online is a service growing in popularity.   And how things have changed looking back on the history of the prom, dress hire and the changing attitudes toward it.

Designer Prom Dresses – Hire Prom Dresses

Prom has come to mean multiple things, not just some cheesy high-school ending, just as prom dress hire is something that all people are doing these days. Prom dress hire is no longer just for proms but for all kinds of events, especially if people are looking to hire designer prom dresses. Take a look at our prom dress hire selection including designer prom dresses from Halston Heritage, such as this waist knot prom dress pictured.

What to Wear to the Races- Dresses for Royal Ascot 2011

Ever wondered what the dresses for Royal Ascot in ages past looked like? For the first time ever, a modern slant has been put on the Royal Ascot dresses of old in a creative project to mark the event’s tercentenary.  A past-inspired flurry of inspiration for any of us wondering what to wear to the races this year.

Royal Ascot Dresses 2011 – What to Wear to the Races Captures the Past in the Present

In a collaborative effort to commemorate the 300th Anniversary of Royal Ascot, the darling of British fashion, Dame Vivienne Westwood, along with maestro-miliner Stephen Jones and acclaimed photographer Simon Procter, have produced this provocative, eye-catching image as part of the Royal Ascot 2011 campaign.  In it, dresses for Royal Ascot from some of the definitive historical eras in British fashion have been reproduced, to mark the changing tides in races fashion, clearly reflected in these distinctly different dresses for Royal Ascot.  Moreover these Royal Ascot dresses are each in themselves a centenary benchmark for the coming age of what is considered one of Britain’s most prized institutions.

In front of an 1818 image of Royal Ascot, dresses featured hail from Dame Westwood’s Gold Label collection.  The Royal Ascot dresses pictured seek to combine looks from previous centuries.

The traditional Royal Ascot Dress Code – Royal Ascot Dresses 2011

The woman on the left of the image emanates Audrey Hepburn in the black and white Royal Ascot dress she wore for the famous ‘My Fair Lady’ race scene.   The black and white colour scheme also harkens back to the race year of 1910, dubbed ‘Black Ascot’  as this was the colour people at the time were sporting in the form of hats to mourn the death of King Edward VII.

The ombre silk dress (centre) portrays traditional women’s attire typical of Royal Ascot dresses from the Victorian era, crafted out of a select taffeta. Meanwhile, the crimson colour of the suit on the right updates the demure ’50s era two piece, giving it a certain modern appeal.

What to Wear to the Races (on your head!) – Royal Ascot Hats to go with Royal Ascot Dresses

Each of the women’s hats has been designed with a view to complimenting their dresses for Royal Ascot.  On the left, the Edwardian fascinator mirrors the designs showcased in ‘My Fair Lady,’ while the bonnet is reminiscent of first century Royal Ascot dress. The top hat topped with laquered straw, is the perfect antidote to the demure suit, again putting a more modern spin on the traditional suit.


Online Designer Dress Hire – Rent Designer Dresses: Royal Ascot Dresses

The Royal Ascot dress code is a difficult thing to get right and something that high fashion does not often cater to. In trying to find Royal Ascot dresses, many women choose to hire designer dresses, finding the selection of Royal Ascot dresses offered by dress rental services to be ampler and often more tailored to the Royal Ascot dress code. In other words, online designer dress hire makes the lives of women, who would otherwise dread having to buy or hire their Royal Ascot dresses a much less stressful experience.

Rent Designer Dresses – Avoid Wardrobe Malfunctions at Royal Ascot

On the subject of dress code, Royal Ascot is renowned for being strict.  Depending on the event, the Royal Ascot dress code can vary.   The Royal Enclosure dress code is of course the strictest area of all where Royal Ascot dress code is concerned.  And exceptions are not made for the privileged and the influential, the rich, or the famous.  Which is why last year, Emmerdale actress Roxanne Palett was turned away from the Royal Enclosure because stewards ruled her dress to be too short.

Women who choose to hire a dress from an online designer dress hire boutique like Girl Meets Dress, know that the collection of dresses available to rent have been hand-picked for the occasion.   So when they rent designer dresses, all of which are high-fashion labels, ladies wanting to look their best can rest assured that their selections absolutely meet the occasion dress requirements.  What’s more, if you rent designer dresses from an online designer dress hire service  you can borrow multiple pieces.   Which is particularly useful if you require Royal Ascot dresses for several of the event days.

Royal Ascot Dresses – Dress Code for the Royal Enclosure

If you are lucky enough to get invited to the Royal Enclosure ( if you are not a member you need to be invited by a member who has attended for four consecutive previous years), when you hire a dress be sure to let the online designer dress hire customer services know.  The Royal Ascot dress code for women attending the Royal Enclosure is as follows:

  • ‘Formal day dress with a hat or substantial fascinator’
  • ‘Off the shoulder, halter neck, spaghetti straps and dresses with a strap of less than one inch and miniskirts are considered unsuitable’
  • ‘Midriffs must be covered and trouser suits must be full length and of matching material and colour’

The online designer dress hire stylists at Girl Meets Dress have put together the following Royal Ascot dresses suggestions, ensuring you do just the right amount of ‘standing out’ from the crowd.

1. Alberta Ferretti – Floral print dress – hire: £179, RRP: £948

2. TIBI – Patterned silk dress – hire: £49, RRP: £320  

3.  Halston Heritage – Knot cocktail dress – hire: £99, RRP: £223.

4. Paul & Joe – Montargi dress – hire £89, RRP: £300.

Designer Dress Hire: Girl Meets Dress Founder Anna Bance Talks Trends on Radio 1Extra

Our very own founder Anna Bance was in Radio1 Extra studios today, chatting to the show’s host Gemma Cairney about the latest trends for Spring/Summer  2011.  Anna, channelling the brights trend in a light magenta sweater and burnt orange skinny jeans, paired with turquoise accessories, urged listeners to embrace the brights trend this summer, stressing it was a look that was flattering to both pale and more olive skin tones.

Online Designer Dress Hire Boutique Owner Dishes the Dirt on Spots vs. Stripes for S/S ’11

Stripes, it seemed, were also on the menu for S/S ’11, much to Gemma’s dismay it was stripes and not spots (she admitted to being more of a spot fan.)  Out of all the dress hire horror stories, the luxury dress hire boutique founder confessed the worst to be a girl who had hired a dress and then had money stapled to it over the course of the night she hired it.  But as Anna was keen to stress, the main concern for Girl Meets Dress is that women have fun and really relish wearing their ball dresses.

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