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Anna Bance

The Good Web Guide Awards 2017

 

On Monday evening, Girl Meets Dress were at The Good Web Guide Awards 2017 and as a previous lucky winner of the yearly event, our founder Anna Bance was thrilled to be presenting the winners this year.

After reading out the shortlists and winners of all 18 categories, Anna Bance announced Biscuiteers.com as the coveted the missiontm GWG Website of the Year.

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The reception was held at The Royal Institution of Great Britain,  and Good Web Guide founder Arabella Dymoke said, “I liken our Awards to the Man Booker for websites. They are thoughtful and considered, rewarding really interesting sites, ones that we want to use ourselves or to tell others about.”

The judging panel, including Sophie Conran, Rupa Ganatra, The Midult and Jeff Lynn from Seedrs, assessed entries on the quality of design, usability, content and product or service evident within each site put forward. After much deliberation, Biscuiteers was crowned Website of the Year 2017. Biscuiteers bake beautiful, hand iced biscuits, cakes and chocs. Each collection is presented in a gorgeous illustrated keep-sake tin which can be kept long after the treats are gone.

On presenting the award, Anna Bance commented, “I don’t think a day goes by without a jolly biscuit character popping up on my Instagram! This year’s well deservered winner gets my vote, for continuing to put a smile on so many people every day!”

 

Anna Bance Girl Meets Dress The Good Web Guide Awards

 

Founder of Biscuiteers Harriet Hastings, responded by saying, ‘Winning the missiontm GWG Awards is a real boost to the whole digital team at Biscuiteers. It is wonderful getting the endorsement of others and so very encouraging. I think that one of the main things that’s great about The Good Web Guide Awards judging is the peer recognition from fellow entrepreneurs of our hard work.’

 

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Girl Meets Art – an evening at LAPADA Art & Antiques Fair

 

Girl Meets Dress enjoyed an evening of art and antiques yesterday evening at the launch event for the LAPADA Art & Antiques Fair, in Berkeley Square, London.

As guests of KTW London, Girl Meets Dress founder Anna Bance joined a tour of a selected 7 galleries, hearing from the experts and learning about the works for sale.

Since its inception in 2009, the LAPADA Art & Antiques Fair has grown to become a foremost international showcase for art and antiques, as well as one of the most prestigious events on the London social calendar.

It’s one of only two yearly events to grace the beautiful Berkeley Square. At the heart of the modern, cosmopolitan city yet steeped in historical resonance, the location could not be more fitting.

100 exhibitors present work from across the art, antiques, design and decorative arts spectrum. Including jewellery, furniture, carpets, tapestries, antiquities, clocks, ceramics, silver and fine art, authenticity is assured thanks to a 70-member specialist committee pre-vetting everything on sale.

With prices ranging from £500 to £500,000 and above, sought-after pieces appeal to both the established collector and first-time buyer alike. A unique stage that welcomes visitors from across the world, the fair blends eclecticism, artistry and hospitality in perfect measure. An esteemed occasion, and a door to an intriguing world.

 

Anna Bance LAPADA

 

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The Guardian Small Business Showcase awards

The Guardian Small Business Showcase awards

It was an evening of celebrations as the winners of the Guardians Small Business awards were announced. TV presenter Rick Edwards hosted the ceremony, which highlighted the achievements of small and medium sized business.

The Guardian picked some of the UK’s most  successful young entrepreneurs to play as judges in qualifying each entry proposal. Votes were also open to the public to choose their favourite from the last three finalists for the seven categories.

Anna Bance, co founder of Girl Meets Dress gave out the first award for Excellence in Marketing and PR.  She was wearing one of Girl Meets Dress Marc Jacobs summer dresses.

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Anna Bance co founder of Girl Meets Dress at the Guardian Small Business Awards

 

This years Guardian Small Business Awards had a really fun and relaxed ambiance. The food trunks were an excellent idea, and people seem to be really enjoying them. Same as the live band that was playing.

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In the photo above all the winners and judges of Guardian Small Business Awards.

 

 

“It was a fun awards event,

 


Anna Bance Co Founder of Girl Meets Dress

Anna Bance Co Founder of Girl Meets Dress

 

anna bance lifestyle

Anna Bance co founder of Girl Meets Dress

 

1. Was it a light bulb moment when you came up with the basic idea of girl meets dress?

We were the first company to rent luxury fashion online and it is wonderful that Girl Meets Dress is now pioneering the way for rental as an exciting ecommerce category of its own.

The idea for Girl Meets Dress came to me while working as Head of UK PR for French Luxury brand Hermes. As we know, celebrities have always borrowed dresses for special events, and I noticed that with the proliferation of social media everyone is now a mini-celebrity in their own world, adding an increasing social pressure to a women’s inherent desire not to wear the same dress twice.

Launching Girl Meets Dress gave all women can have access to this luxury – being able to easily wear more relevant, trend led, time-sensitive fashions, while continuing to invest and buy only in those classic pieces which will stand the test of time.

 

2. How easy was it to get the business started up?

When Girl Meets Dress launched back in 2009, the recession mindset dominated which was fantastic timing for the concept.

It meant that “cost per use” was a huge driver, as being smart with money and where to spend it was highly regarded.

We operate in a similar way to that of another retailer, buying the stock from designer brands and then renting the items out to customers for between 10-30% off the retail value.

When researching the market we noticed the trend for fast fashion phenomenon which has been fuelled by mass market retailers’ abilities to manufacture and retail in very short time cycles. so much so that women now buy four times as much clothing as 30 years ago and the average woman has 22 garments in her wardrobe that she has never worn. We took this into consideration and established price points from here.

Retail and consumer habits are changing significantly, both in terms of expectations but also in terms of value. The growth in rental is testament to that change and also highlights consumers growing preference for experience over ownership.

In the past most people lived a more predictable, structured life. Most consumers aspired to own a home, and a car or two. There were certain days for work and days for play, clothes for work and other clothes for play, and so on.  Today, people are rapidly evolving how they live and work. What seems increasingly important to people is quality of experience, selection and convenience.

 

Anna Bance GMD

Anna Bance co founder of Girl Meets Dress

 

 

3. Being a novel idea altogether was securing finance by banks easy?

Girl Meets Dress.com raised a round of financing in 2013 from Global Founders Capital, the $200M fund from Rocket Internet’s Samwer brothers and former Delivery Hero co-CEO.

 

 

4. What it something that people were naturally drawn to or was it a bit of a hard sell hiring dresses?

I would say there had always been a potential market for the service we provide. I spotted a gap in the market for online luxury fashion rental after working as Head Pr for Hermes for a couple of years.

Now a days GirlMeetsDress.com provides millions of women the ability to rent designer dresses and accessories for a fraction of the retail price, allowing them to look and feel beautiful for all of their social events.

 

 

5. Your part of a sharing economy that is growing by the day. How do you think you fit into it?

When Girl Meets Dress launched back in 2009, the recession mindset dominated. It meant that “cost per use” was a huge driver, as being smart with money and where to spend it was highly regarded. But it was also clear that people have since realised that experience and time are the most precious commodities we have, and that consequently ownership is becoming more irrelevant than ever before.

 

 

6. Where do you see the business growing into?

We started International delivery in 2014 and have expanded into Europe, targeting customers from over 30 different countries including France, Germany, Spain and Italy.

The majority of all transactions are outside of London, enabling customers in all parts of the country to have global designers delivered to their doorstep. Customers can rent over 4,000 dresses from over 150 designers.

This is the first time designer rental has been made accessible in Europe. The expansion will enable customers in all parts of Europe to have access to global designer brands. The expansion into Europe aligns with the GMD team’s global ambition to build a brand combining e-commerce and merchandising expertise with a deep sense of innovation and luxury.

 

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