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Over the festive period while we were all out of the office and spending time with family, the amount of features written on the subject of Fashion hire, and surrounding the topic of creating a sustainable wardrobe was incredible.

This article below in the Observer Fashion – by Leah Harper @theharpsbizarre on Sat 22 Dec 2018 received over 300 shares and promotes the benefits of subscribing to fashion libraries because they saves money and cuts out waste.

Titled “Check it out: why the smart set are now renting their clothes” below is the link to the full piece:

https://www.theguardian.com/fashion/2018/dec/22/fashion-libraries-ethical-clothing-borrowing

 

“With the sales in full swing and festive soirees dominating social calendars, fast fashion is showing few signs of slowing down. But for those consumers with more parties than pounds, fashion libraries – where clothes can be rented rather than bought – are becoming increasingly popular.

“I don’t have the financial income to invest in high quality but I do want to change my style regularly,” said Zoe Partridge, founder of rental service Wear the Walk, which launched last year. “So my problem was either to invest every six months in a luxury item or to buy lots of fast fashion. There was no middle ground. I wanted to create that.”

As the party season continues, the appeal of borrowing instead of buying is on the rise. It allow partygoers to wear items that may be beyond their usual budget and means they aren’t under pressure to wear them to every possible occasion in order to feel they are getting their money’s worth.

Fashion libraries allow users to check out clothes, wear them for a set period, then return them to the library (where dry-cleaning is usually taken care of) in exchange for something new. Some also offer the option to buy – ideal if it turns out you can’t bear to say goodbye to the item after all.

“We realise the burden and commitment that come with ownership and the freedom that comes with using what we really gain value from, when we want it,” said Sara Arnold, founder of subscription-only rental service Higher Studio, which launched in April. “It comes down to re-evaluating what we want from our fashion objects.”

Renting clothes is not a new concept: high-priced items worn for a single occasion, such as a prom night or a wedding, have long been available for hire. Sites such as Front Row and Girl Meets Dress offer designer items at a low cost – the latter specialising in dresses and catering for events such as races, premieres and awards. But subscription services, which offer long-term borrowing on everyday items, are beginning to gain traction.
Westfield shopping centre in Stratford, east London, launched the first streetwear hire pop-up store, The Drop, earlier this month, offering items for hire (starting at just £10 for four or seven days). It focused on streetwear styles – trainers topped the list of the most-coveted item on show – rather than just dresses. Available apparel also included a Maharishi tiger-style tour jacket (worth £750 new) and a Dirty South padded jacket (worth £210).

The trend for renting clothes also has the scope to tackle other forms of “throwaway” fashion: for example, the US-based subscription service Le Tote invites users to choose from classic or maternity ranges. For pregnant women, the fact that clothes will only be worn for a short period is perhaps more easily understood than it is for those of us who vow to wear something for years because it cost the same as a month’s rent.

But is rentable fashion bad news for designers? Not necessarily, according to Arnold. “We don’t own the stock but split the earnings with the brands when items are rented,” she said. “We want them to be able to earn from quality and durability rather than the quantity sold.”

With UK households sending 300,000 tonnes of fashion waste to landfill each year, and the average number of times a garment is worn before it is retired dropping by 36% in the past 15 years, fashion libraries offer an ethical solution.

According to research by Westfield, seven out of 10 UK shoppers would pay to rent “the hottest fashion item of the moment”. For 33% of them, the appeal of renting clothes lay in saving money, while one in eight were motivated by the desire to shop in a more sustainable way.

It’s not just in the UK that shoppers are keen to maximise wardrobe space. At Lena fashion library in Amsterdam, subscriptions allocate customers points that can then be “spent” on renting new and vintage clothes, alongside the option to buy. In Gothenburg, Sweden, fashion library Klädoteket offers lease periods of up to three months – 450kr (£40) for two items, 650kr (£57) for four. Items range from sequin dresses to baseball caps and, if customers decide they want to own an item they are renting, they will be given 15% off the retail price.

Meanwhile, Toronto’s Fresh Fashion Library offers one of the most budget-friendly options: $30 (ÂŁ17.50) per month membership allows customers to borrow three items for an unlimited lease period. Which beats scouring the sales for something to see in the new year – and then never wearing it again.”

 

 

 


Going Out Dresses for Chic by Choice Customers

So you’ve agreed to go for a night out with your friends and want a killer dress to impress. If you want to rent a dress for your sesh from Chic by Choice, unfortunately they’ve closed down, but don’t worry as Girl Meets Dress is here for your night out. Thus, Chic by Choice customers can still have the one night stand with a dress, by choosing Girl Meets Dress. We’ve composed a list of our favourite dresses for you to hire, to impress.

Glamorous – Golden Sequin Dress

Want to feel prime on your night out? Then hire this gold sequin mini dress by Glamorous. V-neck front and thin shoulder straps featuring cross-over design to reverse.

Alice + Olivia –Nala Knit Dress

We love the hint of seductive detailing at the back of this metallic soft, sequined silver mini dress from Alice + Olivia. Perfect for an easy after work transition to cocktails. Team with black ankle boots or knee high boots and metallic accessories to complete your look.

Gorgeous Couture  – Paige Jumpsuit

 

Hire this red jumpsuit by Gorgeous Couture, as it offers a slim-fitting trouser and distinctive draped neckline, perfect party wear for any occasion.

Versace Jeans – Navy Bodycon Dress

Versace_Jeans_Blue_Sleeved_Dress_large

This navy long sleeved mini dress is a fantastic cocktail dress to hire by Versace Jeans. Team with heels or boots and a shoulder bag or clutch. Weddings, Birthdays, Dinner – this navy long sleeved mini dress is a dress for everything!

Krystof Strozyna – Pink Sand Dress

Krystof Strozyna’s pale-pink silk long sleeved mini dress with an apricot sand-scratched-syle print makes a fabulously feminine yet fashion-forward party option. This loosely tailored tonal piece needs little embellishment – simply add nude pumps and a clutch to complete a directional after-dark choice. For added glamour you can pair it with dazzling drop earrings.

 

As a Chic by Choice customer, I am sure you know that they were based in London and here at Girl Meets Dress for those who live in London, Girl Meets Dress offers same day delivery, for all orders placed before 1pm, so its not too late to hire dresses of your dreams!

For all our other UK and European customers, we offer next day delivery for all orders placed before 1pm.

With Girl Meets Dress, you can now rent the runway, as the dresses you see on the Girl Meets Dress website, are always fresh off the catwalk.

Do you have lots of events to attend each month and want to wear a new designer dress each time? Why not become a Girl Meets Dress member?

If you need any suggestions or styling advice for any event, email: Enquiries@girlmeetsdress.com

Remember you can also book a Girl Meets Dress, London showroom appointment by emailing: showroom@girlmeetsdress.com

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Date Night for Chic by Choice Customers

So you’ve agreed to Date night, whether its your first or 100th date, you want to dress to impress.  if you want to rent a dress for your special day from Chic by Choice, unfortunately they’ve closed down, but don’t worry as Girl Meets Dress is here for your special night. Thus, Chic by Choice customers can still have the one night stand with a dress, by choosing Girl Meets Dress. We’ve composed a list of our favourite dresses for you to hire, to impress your special someone.

GORGEOUS COUTURE / The Amelia Dress

The draped front design exudes decadence and is perfect if your opting for a classic, sophisticated look. Wear with nude accessories.

NLY / Jules Dress Black

Hire this black backless sequin dress by NLY TREND. Short sleeves and a deep neckline in the back. Dazzle in this gorgeous dress, perfect for any evening event. Fully lined and petticoat in tulle. Hidden zip at the back.

DIANE VON FURSTENBERG / Bevin Dress

When it comes to Diane von Furstenberg, all of the attention falls on the tailoring. This blue ‘Bevin’ silhouette is classic yet sultry, with capped sleeves and a delicately gathered waist. Keep it pristine with patent stilettos. Perfect if you’re coming straight from the office to your date.

GORGEOUS COUTURE / Paige Jumpsuit

This red jumpsuit by Gorgeous Couture offers a slim-fitting trouser and distinctive draped neckline, perfect party wear for any occasion.

Self Portrait / Floral Grid Midi Dress

You all love these lace dresses by SELF PORTRAIT – This style is so easy to wear for special events, dinner’s, birthday occasions and date nights. The combination of navy and magenta lace is striking, especially over the dark red slip.

As a former Chic by Choice customer, I am sure you know that they were based in London and for those who live in London, Girl Meets Dress offers same day delivery, for all orders placed before 1pm, so its not too late to hire dresses of your dreams!

For all our other UK and European customers, we offer next day delivery for all orders placed before 1pm.

With Girl Meets Dress, you can now hire the catwalk, as the dresses you see on the Girl Meets Dress website, are always fresh off the runway.

Do you have lots of events to attend each month and want to wear a new designer dress each time? Why not become a Girl Meets Dress member?

If you need any suggestions or styling advice for any event, email: Enquiries@girlmeetsdress.com

Remember you can also book a Girl Meets Dress, London showroom appointment by emailing: showroom@girlmeetsdress.com

Follow us on:

Facebook

Twitter

Instagram

Snapchat: GirlMeetsDress


Prom Dresses for Chic by Choice Customers

Starting to think about what to wear to prom and you want to rent a dress for your special day from Chic by Choice, unfortunately they’ve closed down, but don’t worry as Girl Meets Dress is here for your special day. We’ve composed a list of our favourite dresses for you to hire, for Prom. As Chic by Choice too had a London showroom and if you would prefer to try on your dress, why not book a Girl Meets Dress London Showroom appointment? Email: Showroom@girlmeetsdress.com

Needle & Thread – Floral Embroidered Pink Dress

Rent this Floral Embroidered Pink Dress by Needle & Thread if you want a short prom dress. A great dinner, cocktail or evening dress and very easy to wear for many smart occasions in your diary this season. Dress up or down and layer with a jacket / coat and bold accessories.

Ariella – Andrea Dress

Hire this blue midi pencil dress by Ariella is made from luxurious ice blue moss crepe that moulds to the body and is completed with a delicate metallic lace bodice. The lace is tailored in to a peplum design creating a flattering style for any shape.

Ariella – Olympia Detachable Cape Gown

Want to feel like a star? Then hire this navy cape dress by Ariella – This dress comes with a detachable beaded cape which gives a modern silhouette. The column shape is clean and new and the ruching over the tummy gives a flattering finish. The intricacy of the beadwork draws the eye upwards so you can wear a dramatic make up.

Ariella – Marina Sequin Evening Gown

Create a glamorous look at your prom by  hiring this black sequin gown by Ariella. A glamorous strapless black sequin gown, with a fishtail shape skirt, which flatters the body. The tie up back design gives you that adjustability of fit.

Parker – Leandra Nude Sequin Gown

Parker is a  New York-based brand knows that the modern woman loves sophistication and sexy in the same look. This glamorous and intricately embellished gown by is crafted from a stunning sequin mesh, making sure you sparkle and turn heads. Trust us, this is the WOW sequin dress to hire!

 

As a former Chic by Choice customer, I am sure you know that they were based in London and for those who lived in London, Girl Meets Dress offer same day delivery, for all orders placed before 1pm, so its not too late to hire dresses of your dreams!

For all our other UK and European customers, we offer next day delivery for all orders placed before 1pm.

Do you have lots of events to attend each month and want to wear a new designer dress each time? Why not become a Girl Meets Dress member?

If you need any suggestions or styling advice for any event, email: Enquiries@girlmeetsdress.com

Remember you can also book a Girl Meets Dress, London showroom appointment by emailing: showroom@girlmeetsdress.com

Follow us on:

Facebook

Twitter

Instagram

Snapchat: GirlMeetsDress

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