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Girl Meets Dress

Girl Meets Dress Ireland Delivery?

 

Many of you get in touch every day to ask if Girl Meets Dress delivers to Ireland?

Yes we confirm that Girl Meets Dress delivers to Ireland and Northern Ireland.

Yes you can rent dresses in Northern Ireland. The delivery option is at the checkout stage when you order.

Please do contact us if you have questions about this. Out team are based in London and happy to help: customersupport@girlmeetsdress.com

Hire a designer dress in Ireland?
Looking for a designer dress to hire in Ireland? Well that’s perfect because with Girl Meets Dress you can hire designer dress from £19 in Ireland.

 

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evening dress to hire in Ireland >

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Mother of the Groom dresses to rent

So many of you get in touch asking what to wear as mother of the groom for a wedding this year. We will be soon adding a unique category for this, but for now we direct you to the mother of the bride as this is where the most similar dresses to rent should be https://hire.girlmeetsdress.com/collections/mother-of-the-bride-dresses

Browse Mother of the Bride dresses to rent >

The most popular features of a mother of the groom dress to hire is: Dresses with sleeves, Midi and mid length dresses, Nothing too low cut or revealing, and comfortable. Usually this a dress that you will have to be wearing all day from the church / daytime service all the way through to the evening. So versatility is key and if something can be further dressed up for the night time (a change of shoes, or jewellery) this has added benefit.

Alternatively many of you hire 2 dresses, one for the day and another to change into later on, and often the evening dress code is black tie so an evening dress to rent is your preference!

Browse dresses with sleeves to rent >

Browse Black tie dresses to rent >

Browse evening gowns to rent >


‘Have a one-night-stand with a dress’ Guardian feature

If you picked up any of the weekend papers last week, you will notice that the topic of renting is everywhere once again. The Guardian wrote a feature called ‘Have a one-night-stand with a dress’: the fashion rental revolution, written by Jess Cartner-Morley.

Jess has been writing about Girl Meets Dress for the past 10 years so nothing new to the topic herself, and the sentence “Hiring clothes, until now limited to fancy dress and morning suits, is being rolled out on to the frontline of fashion. It is too early to know whether this will catch on…” may not entirely be true… as it has ‘caught on’ all over the world a long time ago. The United Kingdom was in fact the first country to use this way of shopping since we launched in 2009. And Rent the Runway in the US the same year. In other countries, Australia, China and India, services followed and being used by millions of women all over the world every day.

…but with many brand new companies now launching here in the UK, the subject is inevitably once again being written about.

Read the article below:

“Instead of buying a new dress for each event, join the sustainable fashion movement and hire your outfit instead”

“Late in 1876, William Orton, then president of Western Union, received a proposal from Alexander Graham Bell. Bell offered to sell Orton the patent for his new invention, the telephone, for $100,000. Orton turned him down. “Why,” he scoffed, “would any person want to use this ungainly and impractical device when he can send a messenger to the telegraph office and have a clear written message sent to any large city in the United States?”

Hmmm. My point is: things that you don’t think will catch on sometimes do. Keep that in mind, for a moment, while I tell you that this season’s most daring party dressing trend is not a hemline, nor a designer – it is renting your dress, rather than buying it. Hiring clothes, until now limited to fancy dress and morning suits, is being rolled out on to the frontline of fashion. It is too early to know whether this will catch on, but it is an exciting possibility for anyone trying to square the circle of fashion and sustainability. And, well, stranger things have happened.

There are other logical ways to address fashion’s eco problem – we could just keep wearing the clothes we already have, or invest in a capsule wardrobe of ethically produced pieces that will last – but they require us to forsake fashion as fun. And fun is a crucial part of fashion. A rental model has the potential to include all the dopamine-hit elements – the thrill of the new, the joy of getting dressed up – while ditching the environmental wrecking ball of fast fashion. The cliche about millennials spending their incomes on brunch instead of houses may be just that, but it is true that our zeitgeist prizes experiences over belongings. And while we care as much as ever, if not more, about how we look at parties, weddings and even those salary-sapping brunches, the clothes we wear might well be rethought as an expense associated with an event, rather than an investment. Sequined dresses and dramatic LBDs are the most-wanted pieces on most rental sites. File alongside a blow dry, or ombre nail art, or your drinks bill, or taxi home.

The idea for rental platform Girl Meets Dress was born when former fashion PR Anna Bance realised that the practice of loaning designer dresses to celebrities to wear once for an event could be rolled out to civilians. Ten years on, Girl Meets Dress has a “wardrobe in the cloud” of more than 4,000 pieces to hire. “Sometimes you want to take an Uber, sometimes you want to drive the car you own,” says Bance. In the same way, she predicts “half of women’s wardrobes are going to move into the cloud”. Girl Meets Dress is simple to use: no need to subscribe, you can try on up to three dresses and only pay for the one you wear, and two-night dress hire costs between £19 and £119 depending on the retail value and popularity of the dress.

Just one month after launch, newbie My Wardrobe HQ, which draws on clothes sitting unused in brand warehouses and the closets of fashion collectors, already has a 70% repeat user rate. My Wardrobe has put thought into the logistics: cleaning, which research found was a psychological barrier for would-be renters, is taken care of, using eco-friendly methods. Cofounder Tina Lake, former head of buying at Monsoon, “wanted to right the wrongs that have been done in the fashion industry. I felt this could be the perfect time to make up for any damage done in my earlier career,” she says. “When we came up with ‘cashmere touch’ knitwear we thought we were democratising fashion – we didn’t realise that those millions of acrylic jumpers that sold for less than £12 would end up in landfill, and be there for generations. With My Wardrobe, our aim is to extend the lifecycle of luxury items.”

As a spokeswoman for Extinction Rebellion and the founder of fashion rental platform Higher Studio, Sara Arnold is the poster girl for the crossover of clothes-for-hire and environmentalism. As well as putting a brake on shopping, “a rental model incentivises design for longevity”, she says. Higher Studio’s clothes skew alternative in their aesthetic – think Comme des Garçons, Junya Watanabe, Molly Goddard and Phoebe English. “What we hear most from customers is that we allow them to experiment and have fun with clothes in a way they hadn’t before,” says Arnold.

For her university ball, recent fashion graduate Lotti Martin-Fuller spent £20 on renting a dress worth £100 from Hirestreet, an accessibly priced platform renting mostly high street pieces. “I’ve always felt guilty about consuming fast fashion,” she says, “but also wanted to be up-to-date with trends. As a student, I didn’t have £100 to splurge on a dress I might never wear again – and I live in an Instagram generation where it’s almost a faux pas to be seen in a garment more than once. So this was a win-win.” Hirestreet’s founder Isabella West reports that youthful clients are proud to tell people their dress is hired. She notices clients’ shopping habits are evolving to fit a rental model – by planning outfits well in advance in order to book dresses, for instance.

Hurr Collective launched this year as “the Airbnb of fashion”, says cofounder Tori Prew, with a peer-to-peer rental model. This calls for a more significant mindset adjustment. It feels more like paying a friend of a friend for the loan of a dress, than a rental version of online shopping. But there is a significant advantage, as I find when I browse the Hurr site and find a dress from cult label The Vampire’s Wife – a perfect minor-key party dress, in Liberty florals, with gold lurex trimmings – in my size. It’s a doable £114 to rent, in contrast to a prohibitive £800 retail pricetag. What’s more, when I click on the dress I am taken to the page showing its owner’s other clothes – including a Rixo sequined dress I’ve often admired (£84 to rent, retail £335). The sizes are subtly different across various labels in a way that precisely reflects my own experience of how big or small those labels come up, so it’s like stumbling across an edit preapproved by someone who matches my taste and body shape. Another early arriver on the peer-to-peer space is By Rotation, an app aimed at generation Instagram which is a treasure trove for of-the-moment labels (you can hire a leopard-print Ganni party dress for £9 a day) as well as designer staples (a classic quilted black leather, gold-strap Chanel handbag is £50 a day).

Of course, once you’ve sent it back you have nothing to show for your money. The maths takes some adjusting to if a bulging sack of Zara loot is your benchmark of value for money – although it is worth reminding yourself how infrequently those last-minute party buys turn out to be great long-term investments, and becoming a lender upturns the financial odds in your favour. Tania-Claudia Berresford, who rents out clothes on Hurr, says one of her dresses “has more than paid for itself” in fees already. By Rotation claims you can make money back on an item worth £100 in between three and five rentals, depending on the listing price you choose.

Right now, renting is a victim of its own success. Demand outstrips supply, and Hurr currently has a waiting list of 10,000 – although you may be able to skip the queue if you can get a referral from an existing member. Even then, you are likely to have a better user experience if you are a size 10 and London-based, than if you are a size 18 and live outside a major city. What’s more, detractors point to the environmental impact of the miles travelled by clothing zigzagging between wearers. To combat this, Hurr Collective items can be delivered – within London – using the green cycle courier service Pedals; Higher Studio has a subscription model that steers users towards keeping pieces for longer, rather than exchanging them after one outing.

Event dressing for parties and weddings is just the test case for rental. Already up and running is Cocoon, a “members’ club for handbag lovers”. For £99 a month, you can hire one handbag at a time, keeping it as long as you want, or swapping as soon as you want. Stock includes the Bottega Veneta new-season squishy intrecciato leather handbag that the entire fashion industry is lusting over, as well as modern classics like the Loewe puzzle bag and timeless icons from Saint Laurent. The next frontier will be brands launching their own rental channels, a development that My Wardrobe’s Tina Lake describes as “inevitable. Retail pundits are predicting that by 2025 20% of contemporary and luxury revenue will be from rental.” The new collection from hot London label Farleigh.io will be the first by an emerging British designer to be available on a direct-to-consumer rental model. The more expensive, event-orientated pieces – think 70s-style ruffled party dresses in inky velvets – will be available both as click-to-rent for four-day periods, and as click-to-buy.

For now, renting a dress still feels adventurous; even – when the dress arrives still-warm from someone else’s wardrobe – daringly intimate. But it’s party season, after all. The time for brief encounters, for living in the moment, with no commitment and no baggage. Have a one-night-stand with a dress. The planet will love you for it.”


 

In today’s Daily Mail there is an article about fashion rental, quoting Girl Meets Dress founder Anna Bance. By TOM WITHEROW BUSINESS CORRESPONDENT FOR THE DAILY MAIL

Read the whole piece here. Or see below.

Former Topshop boss heralds ‘enormous’ trend of women renting designer outfits from retailers to save cash and cut waste

  • Former Topshop boss Jane Shepherdson is director of London Fashion Fund
  • A weekly rental price is typically a tenth of the price of a new designer outfit
  • Main focus is women in 50s and 60s looking for outfits for weddings and work
  • Miss Shepherdson started renting when invited to event at Buckingham Palace

Shopping for the perfect outfit is so last year, according to a former retail boss who says more women than ever are renting clothes for big occasions.

Companies offering expensive designer items for a fraction of the cost of buying them have sprung up to cater for those who want to save cash and cut waste.

Jane Shepherdson, a former Topshop and Whistles boss who is now a director of London Fashion Fund, which helps new firms get off the ground, said: ‘It’s an enormous trend. Rental has to be the answer, as it allows you to really enjoy fashion without wearing it once and throwing it away. It hasn’t broken through to the mainstream yet, but people are accepting it as something that’s a possibility.’

When bought new, the items range in value from a couple of hundred pounds to thousands for designer dresses by high-end brands such as Victoria Beckham, but a week’s rental is typically a tenth of the price.

Women in their 50s and 60s looking for outfits to wear at weddings, parties and work are said to form a significant proportion of the market, while others just don’t want to add to the piles of clothes cluttering up their wardrobe.

Miss Shepherdson revealed she started renting clothes when she was invited to an event at Buckingham Palace. She said: ‘I could either wear something I already had, spend £1,000 on something new or I could rent. It was an obvious thing to do.’

The rental firms claim their process is similar to buying and returning clothes when shopping online. Some also offer insurance for damage, such as drink stains.

Mika Simmons, an actress who has appeared in a number of ITV and Channel 4 dramas, is a renting convert after trying the service for a red carpet event. ‘I’d rather rent than wear a dress that I’m only going to wear once and which harms the environment,’ said the 44-year-old, who hosts the Happy Vagina podcast about women’s health.

The UK’s fashion rental companies are hoping to mirror the success of US firm Rent The Runway, which has millions of users.

Anna Bance, founder of one of the UK’s biggest rental firms, Girl Meets Dress, said: ‘When we launched in 2009 during the recession it was about saving money. Now a key reason our customers rent is sustainability.’

While it stocks many designers, it also features high street favourites such as Phase Eight. Items start at £19 but stretch to £119 for a £995 Amanda Wakeley gown or £149 for a £1,100 Stella McCartney dress.

Other firms cater for women looking for a taste of red-carpet luxury. Newcomer My Wardrobe HQ offers a £5,000 Alexander McQueen dress for £500 and a £2,500 Tom Ford dress for £177. Founder Sacha Newell said: ‘We offer statement pieces that women are unlikely to wear more than once.’

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