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March: Designer of the month Duro Olowu




Perfect for a post-lockdown UK, DURO OLOWU is known for his use of colour, zigzags, daisy chain and abstract patterns, as well as the tailored silhouettes of his multicultural 1970s upbringing.

DURO OLOWU was one of four designers selected by British Vogue Editor Edward Enninful to create custom looks for his April cover stars. Worn by Achenrin Madit, his dress is created from layers of cotton and silk that were stacked to form a raised woven pattern, it was then overprinted with a vivid print designed by Duro and inspired by the work of the artist and printmaker Emma Amos.

Born in Lagos Nigeria, to a Nigerian father and a Jamaican mother, Duro Olowu was raised between Nigeria and England in an environment that embraced international culture, art, fashion and music. From an early age, his enthusiasm for fashion was inspired by the unexpected mix of fabrics, textures and draping techniques of the clothing worn by the women that surrounded him.  Like his father, Olowu studied law in England and later returned to Nigeria. He soon gave up a legal career and moved back London to pursue his true vocation as a self taught fashion designer.

We love DURO OLOWU printed dresses in bold striped and bright colours!

Browse DURO OLOWU dresses for SPRING/SUMMER 2021 https://www.duroolowu.com/collection/19/spring-summer-2021


Rental news: Urban Outfitters Tests a Tiered Paid Membership Program


Launched in 2019, Nuuly is a monthly women’s clothing rental subscription service. For $88 a month, subscribers can select six items from hundreds of brands to wear, including Urban Outfitters, Freepeople and Anthropologie. The service includes free two-day shipping and returns.

Urban Outfitters is the latest retail store to try a paid membership program across URBN’s portfolio of brands which includes Urban Outfitters, Anthropologie, Free People, BHLDN, Terrain, Menus & Venues and Nuuly. Urban Outfitters started testing the paid membership program, called UP, last month. The initial tests launched in the Dallas and Atlanta markets and will run for six to 12 months, depending on how well the markets respond to the premium loyalty program and how long it takes the company to learn from the preliminary testing.

“UP is designed to drive increased frequency, capture a greater share of wallet, improve retention, provide opportunities for greater cross-brand exposure and selling and attract new customers. We believe the ability to access benefits at all Urban brands, for the price of one membership fee, offers a key differentiator for our program,” said Dick Hayne, CEO of URBN, parent company of Urban Outfitters on a March 2, 2021 earnings call. “We look forward to sharing more about the UP initiatives on future calls.”

Taken from an article published by Subscription Insider, written by Dana E. Neuts

Clothing rental news: Ralph Lauren launches rental subscription service


Today we heard the news that Ralph Lauren is launching a rental subscription service. Yes another designer to decide to launch an in house fashion hire offering for it’s customer base.

As reported on Fashion United by Tess Stenzel:

“American fashion company Ralph Lauren has introduced its first subscription apparel rental initiative called ‘The Lauren Look.’

Starting at 125 dollars a month, the size-inclusive subscription allows members to rent looks from the most recent Ralph Lauren collections.

When a member has worn the pieces, they can return the items to be replaced with new garments or purchase them at exclusive member prices.

The online selection continuously offers varieties of dresses, pants, tops, coats, and more, as well as personalized suggestions from expert stylists on how to wear them.

“The Lauren Look allows us to explore an entirely new model tapping into the growing focus on the sharing economy and revolutionizing how we look at fashion consumption,” said David Lauren, chief innovation and branding officer at Ralph Lauren, in a press release.

“Launching with Lauren, our most widely distributed and accessible brand, is a testament to the growth we see in this space and will help us further anticipate the evolving needs and makeup of our consumers’ future closet.”

The company stated that in addition to supporting the reduction of clothing waste by expanding the lifespan of garments that might otherwise be purchased and worn only a few times, the collections will be part of a unique after-use program.

Once clothes have reached the rental capacity, they will be donated to Delivering Good, a non-profit organization that provides families who are impacted by poverty and tragedy with new clothes.

‘The Lauren Look’ will launch exclusively in North America on March 2.”

Will The Fashion Rental Market Ever Recover From Covid-19?


Written BY EMILY CHAN for Vogue online

With weddings on hold and summer holidays a distant dream, clothing rental has fallen dramatically since the pandemic began. But will coronavirus change our long-term attitude towards sharing clothes? Here’s what we know so far.

Before the pandemic struck, renting clothes was seen as the ultimate solution to the damaging buy-once wear-once culture so many of us had become trapped in. Instead of purchasing a new dress for a wedding or holiday, you could borrow one instead (thereby preventing it from ending up in landfill once you no longer had use for it). The clothing rental market was also starting to change the high street. H&M and Ganni were among the first retailers to begin trialling a rental model back in 2019, while several new platforms including Hurr Collective and My Wardrobe HQ have launched pop-ups in department stores over the past year.

But now that weddings have been put on hold and holidays seem like a distant dream, the future of rental — which was projected to be worth $2.5 billion (£2 billion) by 2023 — looks far from certain. In the US, Rent the Runway, the poster child for the fashion rental model, has already announced lay-offs, temporary pay cuts and furloughed staff in response to the pandemic. “Because of the Covid-19 pandemic, RTR’s sales have dropped significantly,” the company said in a statement on Twitter. “We therefore have had to make difficult decisions to sustain the business by cutting costs across the board.”

The company has also faced allegations that it has not properly protected warehouse employees from coronavirus — claims that it has since strongly refuted in both a statement online and a letter from CEO Jennifer Hyman to staff. The brand says it has enacted a series of safety measures in its warehouses, as well as giving employees the option of choosing not to work, staying home and using paid benefits. “This pandemic is far from over,” the company added in its statement. “We know that we will have to continue to make difficult decisions as we navigate forward, but we will always act with our values first.”

The long-term future of rental

While rental has been hit hard during international lockdowns, there are already positive signs that the sector is recovering. YCloset in China has seen the numbers of people renting increase since lockdown measures were eased.

The stripped-back lifestyle we’ve all become accustomed to since the pandemic began is likely to have a long-term effect on our shopping habits. Sustainability is expected to remain a huge concern — meaning the rental model, as an alternative to buying new clothes outright, is unlikely to disappear anytime soon.

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