Girl Meets Dress in the PRESS
Three places to rent occasionwear in London
Because party season dressing can be bank breaking
by CHLOE STREET for the Evening Standard online
“Party season is here, and with it the doubling of demands on our wardrobe.
We panic buy sparkly dresses after work and splash out on expensive cocktail dresses we’re not even sure we like. All of which we wear once or twice, get the ’gram, then banish them to the back of the cupboard.
But rather than panic splurging, why not tackle the season’s party dressing pressures by hiring some seriously chic designer kit to wear instead?
Not only is dress rental a more economically effective option, but its also a far more sustainable solution, which right now couldn’t be more in vogue.
Be the girl at the party to tell everyone you’re dress is hired – the good money says you’ll start a trend.
Here are the three services to know:
Girl Meets Dress
Founded by the ex-head of UK PR for Hermes, Girl Meets Dress is one of the largest dress rental services in the UK, boasting an impressive range of 4000 dresses from 200 designers.
Brands: Everything from cool-girl brands like Ganni, Dodo Bar and Self Portrait, to major designers like Alexander McQueen and Dolce & Gabbana. Dresses are current season and popular items are continued for longer on the site.
How it works: There’s no need to register or subscribe, you don’t even have to create an account with them. Just browse and order a dress to hire for 2 or 7 nights. You can try on up to three dresses and only pay for the dress you wear. Dresses are delivered within 24 hours (next day in UK and same day in London) and returns are free. Alternatively sign up for a VIP membership and get a rolling delivery of three dresses at a time.
They also have a showroom in Fulham where you can pop in and try on as many dresses as you like.
Price: Two night dress hire from £19 to £119. VIP membership £99/ month.
Wear the Walk
Wear the Walk showcases up and coming luxury designers – so it’s perfect for anyone with a more experimental fashion sense.
Brands: While you might not recognise many names on the site, delight in knowing you could well be wearing the McQueen of tomorrow… and all for under £50.
How it works: Best thought of as a revolving wardrobe, Wear the Walk operates on a monthly subscription model, although one-off dress rentals are allowed. Deliveries are within 24 hours, returns are free and unlike most dress rental services, items can be borrowed for up to a month, so you really get the wear out of them.
Alternatively, book a visit to Wear the Walk’s studio in Hackney and one of their stylists will help you find the perfect outfit.
Price: £40 for a one-off rental for four nights. £60/ month subscription allows you two items at a time, which can be swapped each month, £190/ month allows six items for the month, and £120 per month allows you to have five items at a time, and swap them as often as you like.
Chic by Choice
Chic by Choice specialises in evening wear, stocking everything from white and black tie, to cocktail and flirty party dresses.
Brands: From Badgley Mischka and Self Portrait, through to Valentino, Preen and Marchesa Notte.
How it works: They have over 1000 dresses to rent and ship to 15 countries in Europe overnight. They offer a free second size to ensure the perfect fit, and full refunds for any unworn and exchanged dresses, so you might as well order a couple extra to try.
They also offer same day delivery in London, for any party dressing crises.
Price: £50 to £200 for 4 or 8 days