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Event Reports

Dress rental dominated the British Fashion Awards red carpet

 

KAREN DACRE wrote a piece in the Evening Standard yesterday about the number of celebrities on the night promoting the use of fashion renting.
Read the article below:
“Certainly, the British Fashion Council’s all-singing-all-dancing Albert Hall shindig — traditionally held on the first Monday in December — has long served as a precursor to a month of seasons and, as a trend prompter, with the most indelible looks of the night considered beacons of inspiration for those planning their Christmas party ensembles.

It is particularly cheering, then, that the takeaway message from last night’s bash wasn’t about a new flash-in-the-pan trend, but about the new-found appeal of clothes that cost (almost) no money at all — with a host of red-carpet regulars looking to rental services to kit them out for the occasion. This idea succeeded in making its presence felt in amongst the excess, with borrowed gowns peppering the room like beacons of hope pointing to a less wasteful age.
High-profile borrowers included model Arizona Muse, who wore a stark white tuxedo by sustainable fashion label Deck, and Lady Mary Charteris, in a pre-loved gown by Giambattista Valli. They were joined by a further 80 influencers, recruited by a luxury borrowing site to sidestep something new in favour of something sustainable.
The development was staged by My Wardrobe HQ, the designer rental service that is currently undergoing a transformation under high-street retail superwoman turned sustainability pro Jane Shepherdson. It marks something of a sea change for the British fashion industry, which has for so long considered the notions of newness and cutting-edge style to be inseparable ideas.

While the borrowing culture has long served as big business in New York it has never really found its groove on this side of the Atlantic, with most Londoners just as keen to own the content of their wardrobes as they are their homes. The most memorable looks in the room last night were proof that opinions are shifting, with more and more of us happy to borrow from back catalogues — or archives, as they are known in the trade — than to seek out newness at any cost.

Undoubtedly, there is real beauty in clothes with a story to tell — a point exemplified by Bollywood sensation Amy Jackson, who made her presence felt last wearing a dress by Hardy Amies previously owned by our absent woman of the year, Princess Margaret.”


British Fashion Awards 2019 – Girl Meets Dress

On Monday night The British Fashion Awards 2019 took place at the Royal Albert Hall in London. Girl Meets Dress founder Anna wore this Marchesa gown from the website, available to rent now.

To hire this dress to your next event, click here and select your size and event date >

Anna was attending with a larger group championing fashion circularity and rental in the fashion industry with MyWardrobe HQ.

Anna Bance British Fashion Awards 2019

Fashion Awards Girl Meets Dress Rental

Rental at Fashion Awards 2019

 

 

 


What to wear to… Hi Ibiza

 

Many of you are shopping our HOLIDAY BOUTIQUE  for dresses to take away with you. Ibiza seems to be one of your top places again for summer 2019 and the kaftans for day and party dresses for night are extremely busy!

David Guetta’s ‘F*** Me I’m Famous!’ residency has taken over Friday nights at Hï Ibiza in 2019, from Friday 7th June to 4th October. Often selling out within hours of being on sale, the party has become an Ibiza institution.

 

READ MORE HERE >

The Night League, the team behind the success of Hï Ibiza have selected the following to play:

Theatre (Room 1)
David Guetta, Oliver Heldens, Tom Staar, JP Candela
Club (Room 2)
Idris Elba, Ferreck Dawn, Paul Reynolds

Follow: @hiibizaofficial #hiibiza

BOOK TICKETS >

 

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Carrie Symonds in her pink dress

Boris Johnson’s girlfriend Carrie attended the celebration at Number 10 as Boris was made Prime Minister yesterday wearing a pink midi dress by British clothing label Ghost.

The mid-length dress has a pale daisy floral print,  high neck and pretty blouson sleeves.

The 31-year-old former PR chief, has been dating Boris for 18 months.

 

Check out our website to find similar options for your event!

Use the links below:

Pink Dresses

Ghost dresses

Jenna Dress

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