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GMD in the news

Press: Luxury for sale: four high-end clothes rentals to look out for

This week we were feature in a Euro news about fashion rental.

Read the whole article here or below >

 

“Want a chic new look for a special occasion but not keen on the environmental impact buying new clothes brings? Perhaps high-end clothes rental services could be the answer. Here, we round up the best services guaranteed to make you dazzle and improve your green credentials.

Fast fashion are dirty words nowadays. Where once we bought new outfits with impunity, today it’s all about buying less and crucially making more considered choices about where and who we buy from.

For those who love a new look, charity shops, vintage stalls and swap meets where fashionistas trade their old threads, offer a swift solution: for a fraction of the price of an off-the-peg outfit, you can support a worthwhile cause by picking up some preloved and potentially one-off pieces. And then there’s the environmental brownie points too; the reduction in waste and resourcefulness that repurposing old items brings.

Preloved and potentially one-off pieces

But that’s not the only way. ”

Not only does it cut down on wardrobe space, it provides the opportunity to try new looks from aspirational brands at a snip of the price of the full-priced product. Already a trend in the US and more and more so in China after social influencer Jiang Chacha fronted rental platform YCloset’s campaign to drive subscriber uptake, hiring clothes offers a refreshed wardrobe in a greener way.

If you want a silk wrap dress for an interview, there’ll be a site for it. A maxi dress for a summer wedding? It can be arranged. And even if you need a new casual look, more and more platforms are branching out into everyday wear.

So before you head to the high street, why not try one of these brands. Here, we look at four of the best brands offering a sustainable fashion fix.

 

Girl Meets Dress

A relative old-timer on the renting block, Girl Meets Dress was founded a decade ago by former Hermes publicist Anna Bance, who saw a gap in the market for a clothes hire service. Once on the site, take your pick from Victoria Beckham dresses, Alexander McQueen styles and Stella McCartney classics and then choose your subscription package.

 

Nothing to wear

Founded by Cyrine Allani Joaristi, Nothing to wear is passionate about sustainable fashion. Aghast with the disposable nature of fashion, Cyrine, who used to work for Christian Dior Couture, set up the designer rental service as an alternative to buying an outfit for a one-off occasion never to be worn again.

The result is her hiring service in which chic pieces can be loaned for four or eight days, giving just enough time to be worn and enjoyed at weddings, parties and gatherings.

Look out or Chanel classics, as well as pieces by Miu Miu and Christian Lacroix, as well as a whole host of other designers. You can even rent bridal gowns, as well as the usual evening dresses and bags. And for those with a bulging wardrobe full of outfits that no longer see the light of day, you can have your wardrobe assessed and start earning money loaning out your pieces on the site. The company will then pay the renter a percentage of the price of the outfit every time it is rented out. A win all round.

Front Row

A London-only service, Front Row is as high-end as it gets. Come here for pieces by up-and-coming designers before everyone starts coveting their threads or hunt out timeless looks from established houses including Chanel, Fendi, Jenny Packham and Roland Mouret. As well as picking out a capsule holiday wardrobe, you can also browse trending outfits and rent the site’s most popular items.

MUD Jeans

Finding a perfect pair of jeans can feel like a Herculean task at times but MUD Jeans could just win over eco-conscious fashionistas with their innovative leasing initiative.

Made from virgin organic cotton and the recycled cotton from old jeans, the company rent out their jeans for a one-off €29 fee, plus €7.50 a month for 12 months. Once the year is up, you can decide whether to keep the jeans or to trade them in for a new pair – in which case your previous pair will be repaired or recycled.

Another bonus is that MUD are part of the Fair Wear Foundation which seek to treat garment workers fairly and improve working standards. The company are transparent about their ambition to build on and better the conditions for the people who work on their products and encourage shoppers to learn more about the story behind their denims.”

Words: Keeley Bolger


Girl Meets Dress featured in the Pool!

Girl Meets Dress has recently been featured in the Pool!

With all this in mind, I gave it a go. 
One day, I selected a Marc Jacobs printed-silk dress from among the Self-Portrait, Diane Von Furstenberg and Red Valentino dresses on Girl Meets Dress, forking out £29 for two days plus £9.95 delivery (including returns – little more than the fare into town and back it would cost to hit the shops). It arrived by 2pm the next day, immaculately clean, steamed and neatly wrapped in tissue paper, with a slip dress to wear underneath. It was even accompanied by testers of hair products and new chocolate bars and, frankly, who isn’t a sucker for a freebie? Eleni in customer services, who I rang to confirm the order with, was kind and patient, informing me that if the dress did not fit or suit me and the tags stayed on, I could have a full refund if I could get it back to the post office the next morning at the latest. Annoyingly, a case of flu meant that instead of my planned night out in said Marc Jacobs dress, I was relegated to my sick bed and thus unable to take my designer rental out on the town. The unworn dress went back into its packaging and was promptly returned to the post office. Know this: I had an email confirming my refund on the next working day and the money was in my account the day after – the speediest refund in my online-shopping history. As a lifelong hoarder, with no problem purchasing repeatedly and expensively, I can honestly say this could be a turning point for me.

Check out the whole article here.

For those who live in London, Girl Meets Dress offers same day delivery, for all orders placed before 1pm, so its not too late to hire dresses of your dreams!

For all our other UK and European customers, we offer next day delivery for all orders placed before 1pm.

With Girl Meets Dress, you can now rent the runway, as the dresses you see on the Girl Meets Dress website, are always fresh off the front row of the catwalk.

Do you have lots of events to attend each month and want to wear a new designer dress each time? Why not become a Girl Meets Dress member?

If you need any suggestions or styling advice for any event, email: Enquiries@girlmeetsdress.com

Remember you can also book a Girl Meets Dress, London showroom appointment by emailing: showroom@girlmeetsdress.com

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Girl Meets Dress in The Memo!

Oliver Smith has recently featured an article on Girl Meets Dress about how hiring dress is the greener and better option compared to the traditional buying economy.

Dress Hiring is not only a better for your bank account, but allows you further flexibility in clothes that you can wear; furthermore it is more environmentally friendlier for the earth. Tons of clothes each year are thrown out and end up in our landfills, what Girl Meets Dress and other dress hire companies out there are doing is allowing clothes to be recycled.

Girl Meets Dress is a fantastic way of experiencing goods without actually purchasing the assets.

Check out the full article on the Memo.


Girl Meets Dress in the Sunday Times

Girl Meets Dress featured in the Sunday Times 2017

Girl Meets Dress was included in an article by The Sunday Times, about hiring an entire wardrobe.

Just like many other websites in the Sharing Economy boom we are seeing at the moment – such as other dress rental websites, like Rent the Runway in the USA or Chic by Choice.

Girl Meets Dress is a fantastic way of experiencing goods without actually purchasing the assets.

And many normal families are also turning to the sharing economy to make their money go further, as this feature explains.

Read more here: Would you rent this Stella McCartney Dress? By Tabi Jackson Gee

 

If you need any suggestions or styling advice for your event, email: Enquries@girlmeetsdress.com

It simple – order up to three dresses and you will get fully refunded for anything returned unworn!

Remember you can also book a London showroom appointment by emailing: showroom@girlmeetsdress.com.  Oh and you get a free beauty goody bag.

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