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clothing rental subscription uk Wear the Walk

First Rent The Runway and Girl Meets Dress in 2009. Now…

We have been reading an article online by goodmorningamerica.com about 7 clothing rental services to keep the US female shopper’s wardrobe in constant rotation.

You can read the whole feature here >

Rent The Runway has led the charge in the US when it comes to borrowing your wardrobe through a subscription service. Launching at the same time as Girl Meets Dress in the UK – 2009. Now, multiple companies, as well as major retailers, are following suit, making fashion more accessible.

In September, major retailer Bloomingdale’s launched a monthly subscription rental service called My List.

This new service gives members access to more than 60 of the major retailer’s brands.

The new launch for Bloomingdale’s makes it one of the first-ever subscription rental services from an upscale department store. Members get access to over 60 brands along with over 100 exclusive pieces.

Also, at the end of July, a new company called Nuuly which is owned by URBN (the parent company of Urban Outfitters, Anthropologie and Free People) launched, and it now carries over 100 cool brands from labels many of us are familiar with.

There have also been popular stores such as Loft and New York and Company that have adopted the idea of giving customers the option to rent their favorite looks.

In the era of fast fashion, as brands churn out an ever-changing array of clothing, many consumers find it nice to lean on subscription services that allow them flexibility in how, and for how long, to acquire clothing.


New fashion rental platforms

 

There are articles daily now about new fashion rental platforms in the US. New customers trying Nuuly and getting $938 worth of clothes from Urban Outfitters, Anthropologie, and Free People for a huge saving.
Avid shoppers of URBN brands including Urban Outfitters, Anthropologie, and Free People are excited to try the company’s new clothing rental subscription service. The retailer is launching an online subscription  allowing people to borrow six items to wear for a month before swapping them.

In terms of clothing, millennials in particular want variety and sustainability. Young people are turning their backs on throwaway dresses. At Girl Meets Dress the clothing subscription is £99 / month for unlimited dress hires in the UK. So if you want a one night stand with fashion, rent a dress from our London rental showroom in Fulham SW6. Book an appointment and try on dress hire options with our team.

Of course the returned garments are dry cleaned and inspected before they are loaned out again.

Online clothing rental is set to grow to $2.5bn by 2023, according to research firm GlobalData.

The dress hire destination to rent a dress from designer brands. Evening dress hire in the UK: long evening gowns, lace evening dresses and others


Rent Designer Dresses – London’s first luxury designer clothes rental service UK

 

 

Over the festive period while we were all out of the office and spending time with family, the amount of features written on the subject of Fashion hire, and surrounding the topic of creating a sustainable wardrobe was incredible.

This article below in the Observer Fashion – by Leah Harper @theharpsbizarre on Sat 22 Dec 2018 received over 300 shares and promotes the benefits of subscribing to fashion libraries because they saves money and cuts out waste.

Titled “Check it out: why the smart set are now renting their clothes” below is the link to the full piece:

https://www.theguardian.com/fashion/2018/dec/22/fashion-libraries-ethical-clothing-borrowing

 

“With the sales in full swing and festive soirees dominating social calendars, fast fashion is showing few signs of slowing down. But for those consumers with more parties than pounds, fashion libraries – where clothes can be rented rather than bought – are becoming increasingly popular.

“I don’t have the financial income to invest in high quality but I do want to change my style regularly,” said Zoe Partridge, founder of rental service Wear the Walk, which launched last year. “So my problem was either to invest every six months in a luxury item or to buy lots of fast fashion. There was no middle ground. I wanted to create that.”

As the party season continues, the appeal of borrowing instead of buying is on the rise. It allow partygoers to wear items that may be beyond their usual budget and means they aren’t under pressure to wear them to every possible occasion in order to feel they are getting their money’s worth.

Fashion libraries allow users to check out clothes, wear them for a set period, then return them to the library (where dry-cleaning is usually taken care of) in exchange for something new. Some also offer the option to buy – ideal if it turns out you can’t bear to say goodbye to the item after all.

“We realise the burden and commitment that come with ownership and the freedom that comes with using what we really gain value from, when we want it,” said Sara Arnold, founder of subscription-only rental service Higher Studio, which launched in April. “It comes down to re-evaluating what we want from our fashion objects.”

Renting clothes is not a new concept: high-priced items worn for a single occasion, such as a prom night or a wedding, have long been available for hire. Sites such as Front Row and Girl Meets Dress offer designer items at a low cost – the latter specialising in dresses and catering for events such as races, premieres and awards. But subscription services, which offer long-term borrowing on everyday items, are beginning to gain traction.
Westfield shopping centre in Stratford, east London, launched the first streetwear hire pop-up store, The Drop, earlier this month, offering items for hire (starting at just £10 for four or seven days). It focused on streetwear styles – trainers topped the list of the most-coveted item on show – rather than just dresses. Available apparel also included a Maharishi tiger-style tour jacket (worth £750 new) and a Dirty South padded jacket (worth £210).

The trend for renting clothes also has the scope to tackle other forms of “throwaway” fashion: for example, the US-based subscription service Le Tote invites users to choose from classic or maternity ranges. For pregnant women, the fact that clothes will only be worn for a short period is perhaps more easily understood than it is for those of us who vow to wear something for years because it cost the same as a month’s rent.

But is rentable fashion bad news for designers? Not necessarily, according to Arnold. “We don’t own the stock but split the earnings with the brands when items are rented,” she said. “We want them to be able to earn from quality and durability rather than the quantity sold.”

With UK households sending 300,000 tonnes of fashion waste to landfill each year, and the average number of times a garment is worn before it is retired dropping by 36% in the past 15 years, fashion libraries offer an ethical solution.

According to research by Westfield, seven out of 10 UK shoppers would pay to rent “the hottest fashion item of the moment”. For 33% of them, the appeal of renting clothes lay in saving money, while one in eight were motivated by the desire to shop in a more sustainable way.

It’s not just in the UK that shoppers are keen to maximise wardrobe space. At Lena fashion library in Amsterdam, subscriptions allocate customers points that can then be “spent” on renting new and vintage clothes, alongside the option to buy. In Gothenburg, Sweden, fashion library Klädoteket offers lease periods of up to three months – 450kr (£40) for two items, 650kr (£57) for four. Items range from sequin dresses to baseball caps and, if customers decide they want to own an item they are renting, they will be given 15% off the retail price.

Meanwhile, Toronto’s Fresh Fashion Library offers one of the most budget-friendly options: $30 (£17.50) per month membership allows customers to borrow three items for an unlimited lease period. Which beats scouring the sales for something to see in the new year – and then never wearing it again.”

 

 

 


Rent the Runway UK

 

Every day we get many of you wondering if there is a rent the runway in London, and we are happy to help you all find dresses for your events. Some of you used to live in the US, and used the hire service over there. Don’t worry! Thank you for getting in touch! Shopping with Girl Meets Dress is a very similar service so don’t worry about becoming familar with our dresses, designers and How it all works!

Sign up to our newsletter so you hear about new dresses and offers >

Get in touch with our dress hire UK team, we are based in London and you can either rent a dress in London online or book a dress rental shop appointment by getting in touch: showroom@girlmeetsdress.com

We can also help with US to UK sizing so you ensure the best dress fit for your dress rental order.

Here are some useful dress hire links:

LONG DRESSES TO HIRE

PROM DRESSES TO HIRE UK

HOW DOES IT WORK?

 

Follow us on Instagram, Twitter and Facebook @girlmeetsdress 

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