Designer A-Z 
AW10 Trend Report
It may feel like the summer’s already over, with a less than glorious August predicted we’ve decided to look forward to what Autuwn/Winter 2010  has to offer by scouring the catwalks of New York, Milan Paris (and London of course) for this seasons ‘hottest’ trends. We’ve put together 5 key looks that you need to know to ensure your styled to perfection for A/W10.
Sixties Siren
Channel your inner Joan Holloway in sexy sixties silhouettes. Accentuating an hourglass shape withfigure forming cuts with likes of Victoria Beckham and Miu Miu leading the trend with their lady like shapes. Belted waists, pencil skirts and a subtle amount of décolletage are the perfect combination for sixties siren style and this stylish little number by is Dries Van Noten is ideal for sassy styling.
Subtle Shimmer
A well needed rest from last year’s sequin overload; this seasons sparkles have been refined into a mixture of metallic weaves in precious metal tones and intricately designed foil overlays. Subtle shimmers were de riguer on the catwalks of Balmain and Emilio Pucci, with the likes of Carolina Herrera romanticising the trend with a feminine mix of glittering silk blends and embellished tulle detailing. Why not try the trend for yourself in this stunning cocktail dress by Ruth Tarvydas; in a muted gold shade with fitted bodice for sexy styling; or for something a little less formal borrow this gold pailette dress by Haute Hippie– putting on the glitz has never been so chic.
Minimalism
For a more austere take on this seasons look try Stella McCartney inspired minimalist chic. With an understated nod to early 90s sleek silhouettes pioneered by the likes of Calvin Klien, this time around minimalism requires clean lines, neutral colours and not much else. For a stylish take on the minimalist trend rent this clean-cut Fendi dress for your next event. Perfect for easy day to evening transitioning and styled simply with sleeked back hair and a plain pair of court shoes to work the polished look with finesse.
In The Red
Scarlet fever swept the runways of Zac Posen and Isabel Marant; ode
toValentino’s signature colour we saw the catwalks awash with a mix of crimson highlights to full out ruby red gowns.  No longer reserved for evening glamour wear this striking colour for day time chic, hire this stunning Zimmerman silk dress, and wear with a dash of Joan Crawford-esque rouge lipstick for effortless day elegance.
Lovely Lace
A touch of Edwardian elegance was in order for the gothic inspired collections of Christopher Kane and
Oscar De La Renta. Their intricate lacy designs finished in soft feminine shapes were interspersed with luxe leather accessories and smouldering eye make-up making for an altogether provocative style. Hire this flirty lace skirt dress by Anna Sui for a fun take on the lacy look.
