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Stella McCartney dress

 

In today’s Daily Mail there is an article about fashion rental, quoting Girl Meets Dress founder Anna Bance. By TOM WITHEROW BUSINESS CORRESPONDENT FOR THE DAILY MAIL

Read the whole piece here. Or see below.

Former Topshop boss heralds ‘enormous’ trend of women renting designer outfits from retailers to save cash and cut waste

  • Former Topshop boss Jane Shepherdson is director of London Fashion Fund
  • A weekly rental price is typically a tenth of the price of a new designer outfit
  • Main focus is women in 50s and 60s looking for outfits for weddings and work
  • Miss Shepherdson started renting when invited to event at Buckingham Palace

Shopping for the perfect outfit is so last year, according to a former retail boss who says more women than ever are renting clothes for big occasions.

Companies offering expensive designer items for a fraction of the cost of buying them have sprung up to cater for those who want to save cash and cut waste.

Jane Shepherdson, a former Topshop and Whistles boss who is now a director of London Fashion Fund, which helps new firms get off the ground, said: ‘It’s an enormous trend. Rental has to be the answer, as it allows you to really enjoy fashion without wearing it once and throwing it away. It hasn’t broken through to the mainstream yet, but people are accepting it as something that’s a possibility.’

When bought new, the items range in value from a couple of hundred pounds to thousands for designer dresses by high-end brands such as Victoria Beckham, but a week’s rental is typically a tenth of the price.

Women in their 50s and 60s looking for outfits to wear at weddings, parties and work are said to form a significant proportion of the market, while others just don’t want to add to the piles of clothes cluttering up their wardrobe.

Miss Shepherdson revealed she started renting clothes when she was invited to an event at Buckingham Palace. She said: ‘I could either wear something I already had, spend £1,000 on something new or I could rent. It was an obvious thing to do.’

The rental firms claim their process is similar to buying and returning clothes when shopping online. Some also offer insurance for damage, such as drink stains.

Mika Simmons, an actress who has appeared in a number of ITV and Channel 4 dramas, is a renting convert after trying the service for a red carpet event. ‘I’d rather rent than wear a dress that I’m only going to wear once and which harms the environment,’ said the 44-year-old, who hosts the Happy Vagina podcast about women’s health.

The UK’s fashion rental companies are hoping to mirror the success of US firm Rent The Runway, which has millions of users.

Anna Bance, founder of one of the UK’s biggest rental firms, Girl Meets Dress, said: ‘When we launched in 2009 during the recession it was about saving money. Now a key reason our customers rent is sustainability.’

While it stocks many designers, it also features high street favourites such as Phase Eight. Items start at £19 but stretch to £119 for a £995 Amanda Wakeley gown or £149 for a £1,100 Stella McCartney dress.

Other firms cater for women looking for a taste of red-carpet luxury. Newcomer My Wardrobe HQ offers a £5,000 Alexander McQueen dress for £500 and a £2,500 Tom Ford dress for £177. Founder Sacha Newell said: ‘We offer statement pieces that women are unlikely to wear more than once.’


Dress Hire UK | What to wear to a work event?

We have just launched our Infinite membership, so that means you’ll be able have an infinite rotation of new dresses to wear, for £99 a month.
Dress hire  is your new best friend to help you out for those special events! Every lady wants a show stopping dress hire for a big occasion in their life, a designer gown dresses,Wedding guest Dresses etc.

We have a wardrobe (a very big one at that!) filled with designer dresses to hire for you to borrow! We have over 4,000 designer gown dresses and prom dresses to hire for you to browse in lots of different styles and colours. So you better start looking now to choose which gown dresses online you want!

If you are looking for formal dresses near me, Hire that look with Girl Meets Dress – we are the dress hire destination to rent a dress from designer brands. Own the moment and rent the dress! We offer all type of dresses to hire to cater to all your special occasions, and they range from prom dressesEvening & Cocktail dressesWedding guest Dressesmother of the bride dressesRace day dresses. This blog will focus on our most popular dresses worn by our London customers. So if you can’t decide if you want to wear a dress, then this blog from us is the one for you.

 

THE FOLD – Camelot Dress White Tweed

A flattering and beautiful cut at the waist combined with a feminine A-Line skirt. The clever detail around the waist contours the shape to create a stunning silhouette. Worn by Princess Beatrice at this year’s Royal Ascot.

Roland Mouret – Nabis Tailored Dress

This dress by Roland Mouret shows fantastic tailoring – coloured bright green with black sleeves, this V-neck silhouette is made even more sultry with a gold-tone zip that runs all the way down the back.

Self Portrait – Bellis Lace Maxi Dress

Another lace wonder dress from Self Portrait. Panels of navy crêpe are complemented by semi-sheer black guipure lace that shows a hint of skin. The plunging cape-style back and bandeau lining give the perfect contrast of coverage.

Stella McCartney – Orange Waistband Dress

Stella McCartney’s crêpe dress says party at the back, business at the front. The LBD style has the brand’s floral motif print on the back as a surprise.The orange-toned waistband accentuates a feminine silhouette, perfect for day or night.

ALEXIS – Mariette Dress

Hire this navy on the knee dress, for the perfect work event dress. This Mariette Dress to hire defines elegance with a form fitting silhouette. The overlay trim traces down the bodice to lead into a ruffled waist that defines your flattering figure.

 

For those who live in London, Girl Meets Dress offers same day delivery, for all orders placed before 1pm, so it’s not too late to hire dresses of your dreams!

For all our other UK and European customers, we offer next day delivery for all orders placed before 1pm.

With Girl Meets Dress, you can now rent the runway in the UK, as the dresses you see on Girl Meets Dress website, are always from the front row of the catwalk.

Do you have lots of events to attend each month and want to wear a new designer dress each time? Why not become a Girl Meets Dress member?

We are happy to help all women find the perfect dress to hire and you can contact our team by email or phone: 0207 498 9131 | ENQUIRIES@GIRLMEETSDRESS.COM, if you need any suggestions or styling advice for any event.

Remember you can also book a Girl Meets Dress, London showroom appointment by emailing: showroom@girlmeetsdress.com

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Dress Rental London | Hire Cocktail Dresses

Dress hire website Girl Meets Dress is your new best friend to help you out for those special events! Every lady wants a show stopping dress hire for a big occasion in their life, a designer gown dresses,Wedding guest Dresses etc.

We have a wardrobe (a very big one at that!) filled with designer dresses to hire for you to borrow! We have over 4,000 designer gown dresses and prom dresses to hire for you to browse in lots of different styles and colours. So you better start looking now to choose which gown dresses online you want!

If you are looking for formal dresses near me, Hire that look with Girl Meets Dress – we are the dress hire destination to rent a dress from designer brands. Own the moment and rent the dress! We offer all type of dresses to hire to cater to all your special occasions, and they range from prom dressesEvening & Cocktail dressesWedding guest Dressesmother of the bride dressesRace day dresses. This blog will focus on What to wear to a Cocktail Party? So if you can’t decide if you want to wear a dress in Summer, then this blog from Girl Meets Dress is the one for you.

We have so many Cocktail Dresses for you to choose from!

Self Portrait – Hall Mini Red Dress

Rent the Self-Portrait Hall red mini dress  to make a statement in contemporary cocktail wear. The raspberry-red fabric sculpts to your figure, while panels of sheer lace and tulle and ruffled trims at the shoulders add an additional touch of texture.

Stella McCartney – Pleated Stretch Dress

Invigorate your evening look with a splatter of neon orange in this cartridge pleated dress by Stella McCartney, packed with body-con sensuality for an eye-catching twist on athletic-chic elegance.

Acne – Mallory Draped Dress

Acne‘s Mallory green mini dress. In a lustrous sheer emerald green with draped detail. Pair with vertiginous stiletto heels for night or low heeled boots for day.

For those who live in London, Girl Meets Dress offers same day delivery, for all orders placed before 1pm, so its not too late to hire dresses of your dreams!

For all our other UK and European customers, we offer next day delivery for all orders placed before 1pm.

With Girl Meets Dress, you can now rent the runway, as the dresses you see on the Girl Meets Dress website, are always fresh off the front row of the catwalk.

Do you have lots of events to attend each month and want to wear a new designer dress each time? Why not become a Girl Meets Dress member?

We are happy to help all women find the perfect dress to hire and you can contact our team by email or phone: 0207 498 9131 | ENQUIRIES@GIRLMEETSDRESS.COM, if you need any suggestions or styling advice for any event.

Remember you can also book a Girl Meets Dress, London showroom appointment by emailing: showroom@girlmeetsdress.com

Follow us on:

Facebook

Twitter

Instagram

Snapchat: GirlMeetsDress


What to Wear for Ladies Day at the Races?

Dress hire website Girl Meets Dress is your new best friend to help you out for those special events! Every lady wants a show stopping dress hire for a big occasion in their life, a designer gown dresses,Wedding guest Dresses etc.

We have a wardrobe (a very big one at that!) filled with designer dresses to hire for you to borrow! We have over 4,000 designer gown dresses and prom dresses to hire for you to browse in lots of different styles and colours. So you better start looking now to choose which gown dresses online you want!

If you are looking for formal dresses near me, Hire that look with Girl Meets Dress – we are the dress hire destination to rent a dress from designer brands. Own the moment and rent the dress! We offer all type of dresses to hire to cater to all your special occasions, and they range from prom dressesEvening & Cocktail dressesWedding guest Dressesmother of the bride dressesRace day dresses. This blog will focus on Race day dresses for you to rent, so if you can’t decide if you want to wear a dress in Summer, then this blog from Girl Meets Dress is the one for you.

We have so many Race day dresses for you to rent for you to choose from!

BEULAH / Ophelia Blue Ruffle

Beulah London is a luxury womenswear brand based on British design, heritage and the empowerment of women all over the world. Taking inspiration from their bestselling Sabitri dress, the Ophelia ruffle dress has button detailing on the bodice and ruffle detailing on the sleeve from shoulder to cuff. A nipped in waist flows over the hip to give a semi-full skirt. BEULAH The Ophelia is the perfect dress to hire for any smart occasion, that can be worn from day to evening.

ROKSANDA ILINCIC / Mariko Cotton Dress

Roksanda shows a brilliantly sophisticated take on the classic sundress with the Mariko cotton design in pastel hues. Whereas the waist is nipped in, several pleats fall from the yoke for a majestic effect.

MADDERSON LONDON / Marnie Dress

The Marnie dress by Madderson London is demure and ladylike in powder-blue and pale gold. The clean, classic silhouette is the perfect format to showcase the breathtaking tweed from France’s finest tweed house. Marnie has a full skirt, nipped-in waist and V-neck back.

For those who live in London, Girl Meets Dress offers same day delivery, for all orders placed before 1pm, so its not too late to hire dresses of your dreams!

For all our other UK and European customers, we offer next day delivery for all orders placed before 1pm.

With Girl Meets Dress, you can now rent the runway, as the dresses you see on the Girl Meets Dress website, are always fresh off the front row of the catwalk.

Do you have lots of events to attend each month and want to wear a new designer dress each time? Why not become a Girl Meets Dress member?

If you need any suggestions or styling advice for any event, email: Enquiries@girlmeetsdress.com

Remember you can also book a Girl Meets Dress, London showroom appointment by emailing: showroom@girlmeetsdress.com

Follow us on:

Facebook

Twitter

Instagram

Snapchat: GirlMeetsDress

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