Sohoâ€™s hottest hotel launches Walk Out Wardrobe in partnership withÂ Girl Meets Dress, offering guests the chance to wear top designerÂ garments as part of their stay.
W London â€“ Leicester Square has announced the arrivalÂ of a new designer-wardrobe room service, Walk Out Wardrobe. Featuring aÂ handpicked rail of must-have designer pieces, the service will offer all suiteÂ guests complimentary access to the seasonâ€™s hottest looks in time for theÂ summer months. The exclusive service will run in collaboration with luxuryÂ digital dress rental destination, Girl Meets Dress.
W London guests could even choose to arrive at the hotel practically suitcasefree,Â with the Walk Out Wardrobe meaning they are never caught off-guardÂ without the right outfit for an occasion. Whether attending a black-tie filmÂ premiere or a glamorous girlâ€™s night out, finding the perfect dress for a specialÂ occasion can be a challenge. The new personalised service meets thisÂ challenge head on by offering access to the Girl Meets Dress online archive ofÂ over 4,000 pieces from brands including Victoria Beckham, Stella McCartney,Â Marc Jacobs and Alexander McQueen.
To borrow a designer outfit, guests simply contact Jess Patman, the hotelâ€™sÂ amazing W Insider, via the 24-hour Whatever/Whenever concierge serviceÂ and the curated wardrobe will be rolled right into their room along with an iPadÂ to access the extensive Girl Meets Dress archive. If guests decide on aÂ spontaneous night out, dresses can be ordered by 2pm to arrive the sameÂ day. The Girl Meets Dress personal styling service can also be pre-booked forÂ an array of specially selected dresses to be waiting in the hotel room ready forÂ when guests check-in.
The launch of the Walk Out Wardrobe guest service follows the introduction ofÂ The Vinyl Collection, the first-ever vinyl record room service and highlights WÂ Londonâ€™s continued commitment to creating unique forward-thinkingÂ experiences for guests. It also follows recent collaborations with leadingÂ designers such as Claire Barrow, William Tempest and Sister by Sibling,Â exemplifying the hotelâ€™s passion for fashion.
Anna Bance, Co-Founder of Girl Meets Dress said: â€śThis partnership with WÂ London â€“ Leicester Square is our first-ever hotel collaboration and we canÂ think of no better service to complete a luxury stay than offering a stunningÂ designer dress for guests to wear when enjoying the city. We cannot wait toÂ see W London guests stepping out in our show stopping outfitsâ€ť.Â Coen Van Niersen, W Londonâ€™s General Manager, said; â€śW London is alwaysÂ looking to create innovative experiences for its guests and make their stayÂ truly memorable. The Walk Out Wardrobe service offers our guests theÂ chance to look a million dollars in fashion pieces from some of the worldâ€™s topÂ designersâ€ť.
The Walk Out Wardrobe service will be available to guests staying at WÂ London from July 15th 2015. The service is complimentary for all guests
booking a suite. For all other hotel guests, prices for dress hire start from ÂŁ29Â with an introductory ÂŁ10 off and an exclusive W London 10% discount forÂ future orders.