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First Rent The Runway and Girl Meets Dress in 2009. Now…

  

We have been reading an article online by goodmorningamerica.com about 7 clothing rental services to keep the US female shopper’s wardrobe in constant rotation.

You can read the whole feature here >

Rent The Runway has led the charge in the US when it comes to borrowing your wardrobe through a subscription service. Launching at the same time as Girl Meets Dress in the UK – 2009. Now, multiple companies, as well as major retailers, are following suit, making fashion more accessible.

In September, major retailer Bloomingdale’s launched a monthly subscription rental service called My List.

This new service gives members access to more than 60 of the major retailer’s brands.

The new launch for Bloomingdale’s makes it one of the first-ever subscription rental services from an upscale department store. Members get access to over 60 brands along with over 100 exclusive pieces.

Also, at the end of July, a new company called Nuuly which is owned by URBN (the parent company of Urban Outfitters, Anthropologie and Free People) launched, and it now carries over 100 cool brands from labels many of us are familiar with.

There have also been popular stores such as Loft and New York and Company that have adopted the idea of giving customers the option to rent their favorite looks.

In the era of fast fashion, as brands churn out an ever-changing array of clothing, many consumers find it nice to lean on subscription services that allow them flexibility in how, and for how long, to acquire clothing.

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