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WHAT TO WEAR TO A SUMMER WEDDING THIS YEAR

Last week an article in the independent outlined what to wear to a wedding, and featured a section on fashion sustainability – mentioning Girl Meets Dress as a great option for wedding guest dresses. Read the article below or click here >

https://www.independent.co.uk/life-style/fashion/summer-wedding-2019-what-to-wear-trends-hat-shoes-suit-a8891391.html

It’s a tricky thing, being a wedding guest.

Among the endless list of requirements – buy a present, arrange accommodation, practise your small talk – there’s one obligation that trumps them all in terms of effort: fix up and look sharp.

The rules surrounding wedding guest dressing are as nuanced as they come.

There are some obvious musts – avoiding white is always a good idea – and others that are only acknowledged by serial wedding-goers, such as steering clear of stilettos unless you enjoy the feeling of numbness in your feet.

In the summer, things get even more complicated. Not only do you have to find a sweat-free way to “dress to the nines”, but you have to strike the right balance between playful sunshine garb and formal occasionwear. This forces you to ask difficult questions, such as “Is this wrap dress more ‘I do’ or ‘BBQ?’” and “Does this hat make me look like a chic French woman, or a dishevelled bird?”

It’s no mean feat, so here’s our handy guide to summer wedding guest dressing, with tips from industry experts on the trends and colours you need to know about this season .

 The dress

A ubiquitous summertime staple, a silky maxi dress is the perfect companion to any sun-kissed celebration, and weddings are no different. As predictable as it may be, this summer’s wedding guest dresses are bright and floral-heavy, explains Emily Gordon-Smith, director of consumer product at trends intelligence company Stylus. “This year, wedding attire is mirroring key themes from the spring/summer 2019 catwalks,” she tells The Independent, which were awash with sprightly pinks (Erdem, Valentino, Molly Goddard) and beguiling yellows (Moschino, Escada, Boss).

As for patterns, gowns were in full bloom at Carolina Herrera, Paco Rabanne and Preen by Thornton Bregazzi to name but a few. The florals in question aren’t from your average carefully colour-coordinated flowerbed, either. This season’s flower fun packs a punch, with bold, brash and clashing styles creating an intricate visual feast.

Hemlines are a matter of personal preference. While Emmy Scarterfield of wedding boutique, Emmy London tells The Independent that longer length dresses will lead the way this summer, a spokesperson for luxury womenswear label Madderson London warns not to dismiss midi and knee-length styles, all of which can garner a sense of occasion with the addition of special details, such as feature sleeves, flounces or ruffles.

Rixo, Ganni, Galvan and Kitri Studio are all reliable labels for this.

The shoes

Your choice of footwear very much depends on the venue, says Robin Weil, founder and CEO of Weddingplanner.co.uk, the UK’s leading wedding planner site.

“The impact of whether the wedding is on sand, grass or concrete will affect the choice of shoes,” he tells The Independent. In other words, if it’s a beach wedding, you probably don’t want to turn up tottering around in spiked stilettos. Nor should you, if you want to be on trend, says Gordon-Smith, who explains that 1990s-inspired styles are set to surge this season – think kitten heels, mules and strappy sandals.

Lalage Beaumont, whose namesake label is famous for its occasionwear, adds that block heels are ideal for a summer wedding. “Chances are, you’ll be standing up for a while, so you will be much more comfortable”.

The hat

When occasion hats were once considered a sartorial archaism bound to stiff 18th century soirées, the recent resurgence of headwear (sales are up by 250 per cent on luxury online retailer Net-a-Porter in the last year) has brought them back into the spotlight.

But don’t just go for any old saucer, bespoke milliner Jane Taylor insists that finding the right material is key. “Felt is only for the winter and from May onwards, straw or sinamay should be worn,” she tells The Independent.

“You can also wear crepe or hats made from most fabrics all year round.” If you’re cashing in on the floral trend with your outfit, Taylor suggests keeping the hat as simple as possible when it comes to design and colour.

The suit

Sharp tailoring was a prominent feature on the spring/summer 2019 catwalks, with eye-popping iterations at Gabriela Hearst, Emporio Armani, Roksanda and perennial souped-up suiters, Gucci. “Coloured trouser suits are a major trend this summer,” says Gordon-Smith. “These soft, mannish two pieces look best in true brights or pastels and can be paired with flats or heels.”

Taylor adds that splashes of pastels, royal blue and coral (Pantone’s colour of 2019) are among the most popular hues for tailored garb this season, with many of the wide-legged options taking their inspiration from 1970’s styles. But don’t let the suiting fun stop there, skirt suits are also making a comeback.

The sustainability

As sustainable fashion continues to occupy an important space in the industry (global shopping platform Lyst has seen a 66 per cent increase in searches for the term since 2018), look to sourcing your wedding season garb in second-hand or vintage outlets where possible, suggests Gordon-Smith.

“Second-hand designer consignment sites such as The Real Real and Vestiaire Collective are great for a more ethical designer buy-in, extending the life cycle of a product rather than buying brand new,” she explains.

Hiring your outfit is another option, with mass and mid-market options such as HIRESTREET, Girl Meets Dress and Hire Studio providing the eco-conscious shopper with ample choice.


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Rent Designer Dresses – London’s first luxury designer clothes rental service UK

 

 

Over the festive period while we were all out of the office and spending time with family, the amount of features written on the subject of Fashion hire, and surrounding the topic of creating a sustainable wardrobe was incredible.

This article below in the Observer Fashion – by Leah Harper @theharpsbizarre on Sat 22 Dec 2018 received over 300 shares and promotes the benefits of subscribing to fashion libraries because they saves money and cuts out waste.

Titled “Check it out: why the smart set are now renting their clothes” below is the link to the full piece:

https://www.theguardian.com/fashion/2018/dec/22/fashion-libraries-ethical-clothing-borrowing

 

“With the sales in full swing and festive soirees dominating social calendars, fast fashion is showing few signs of slowing down. But for those consumers with more parties than pounds, fashion libraries – where clothes can be rented rather than bought – are becoming increasingly popular.

“I don’t have the financial income to invest in high quality but I do want to change my style regularly,” said Zoe Partridge, founder of rental service Wear the Walk, which launched last year. “So my problem was either to invest every six months in a luxury item or to buy lots of fast fashion. There was no middle ground. I wanted to create that.”

As the party season continues, the appeal of borrowing instead of buying is on the rise. It allow partygoers to wear items that may be beyond their usual budget and means they aren’t under pressure to wear them to every possible occasion in order to feel they are getting their money’s worth.

Fashion libraries allow users to check out clothes, wear them for a set period, then return them to the library (where dry-cleaning is usually taken care of) in exchange for something new. Some also offer the option to buy – ideal if it turns out you can’t bear to say goodbye to the item after all.

“We realise the burden and commitment that come with ownership and the freedom that comes with using what we really gain value from, when we want it,” said Sara Arnold, founder of subscription-only rental service Higher Studio, which launched in April. “It comes down to re-evaluating what we want from our fashion objects.”

Renting clothes is not a new concept: high-priced items worn for a single occasion, such as a prom night or a wedding, have long been available for hire. Sites such as Front Row and Girl Meets Dress offer designer items at a low cost – the latter specialising in dresses and catering for events such as races, premieres and awards. But subscription services, which offer long-term borrowing on everyday items, are beginning to gain traction.
Westfield shopping centre in Stratford, east London, launched the first streetwear hire pop-up store, The Drop, earlier this month, offering items for hire (starting at just £10 for four or seven days). It focused on streetwear styles – trainers topped the list of the most-coveted item on show – rather than just dresses. Available apparel also included a Maharishi tiger-style tour jacket (worth £750 new) and a Dirty South padded jacket (worth £210).

The trend for renting clothes also has the scope to tackle other forms of “throwaway” fashion: for example, the US-based subscription service Le Tote invites users to choose from classic or maternity ranges. For pregnant women, the fact that clothes will only be worn for a short period is perhaps more easily understood than it is for those of us who vow to wear something for years because it cost the same as a month’s rent.

But is rentable fashion bad news for designers? Not necessarily, according to Arnold. “We don’t own the stock but split the earnings with the brands when items are rented,” she said. “We want them to be able to earn from quality and durability rather than the quantity sold.”

With UK households sending 300,000 tonnes of fashion waste to landfill each year, and the average number of times a garment is worn before it is retired dropping by 36% in the past 15 years, fashion libraries offer an ethical solution.

According to research by Westfield, seven out of 10 UK shoppers would pay to rent “the hottest fashion item of the moment”. For 33% of them, the appeal of renting clothes lay in saving money, while one in eight were motivated by the desire to shop in a more sustainable way.

It’s not just in the UK that shoppers are keen to maximise wardrobe space. At Lena fashion library in Amsterdam, subscriptions allocate customers points that can then be “spent” on renting new and vintage clothes, alongside the option to buy. In Gothenburg, Sweden, fashion library Klädoteket offers lease periods of up to three months – 450kr (£40) for two items, 650kr (£57) for four. Items range from sequin dresses to baseball caps and, if customers decide they want to own an item they are renting, they will be given 15% off the retail price.

Meanwhile, Toronto’s Fresh Fashion Library offers one of the most budget-friendly options: $30 (£17.50) per month membership allows customers to borrow three items for an unlimited lease period. Which beats scouring the sales for something to see in the new year – and then never wearing it again.”

 

 

 


Join us at Battersea Park Fireworks 3rd Nov

We’ll be there. The nearest park to our office – Battersea – are hosting their annual fireworks display on Sat 3rd – and we think it’s the best show! Wandsworth Council’s Battersea Park Fireworks is back to light up the skies of Wandsworth. Award-winning pyro-technicians, Jubilee Fireworks will be bringing a spectacular show lasting 22 minutes.

Head over to Circus West Village at Battersea Power Station before or after the fireworks to enjoy one of the many new restaurants, bars and cafes now open in this exciting new riverside quarter. There is something for all the family to enjoy, plus you’ll also be able to hop on and off the MBNA Thames Clippers River Bus at the Battersea Power Station Pier.

Gates to the park open at 6pm and the bonfire is lit at 7.30pm by Councillor Jane Cooper Deputy Mayor of Wandsworth. Fireworks start at 8pm, there is NO entry after 8pm.

There are plenty of food and drinks stalls available.

BOOK NOW >

Super Early Bird: £7.00 + booking fee SOLD OUT

Early Bird: £8.50 + booking fee SOLD OUT

Standard: £10.00 + booking fee

Children aged 10 and under go free but must have a ticket – these can be booked online when purchasing an accompanying adult ticket (up to 6 children per adult ticket). Any child tickets booked without the relevant number of accompanying adults tickets will be invalidated.

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