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All Dresses / GMD Daily Blog /

Hirestreet: Renting an outfit is the height of fashion

  

 

On Saturday we were reading the weeekend papers and were happy to see a Girl Meets Dress mention in the Times by writer Elizabeth Burden…

“The white-tie balls at Oxford University are famous for their excess: students who have worked hard for the exams let their hair down, quaff champagne and dance until dawn.

It was among such glamorous crowds that Isabella West was struck by an idea for a fashion businessMs West, 26, started Hirestreet, a dress lending service, after having to swap ball gowns with friends before stylish events at Lady Margaret Hall college. “There were ten dresses among our friends but they always ended up on a different girl,” she said. “One dress worked for ten events.” The business that she set up last year allows customers to rent an outfit for between 4 and 16 days, at a fifth of the cost of buying it…”

July 20 2019, 12:01am,
The Times

https://www.thetimes.co.uk/article/hirestreet-renting-an-outfit-is-the-height-of-fashion-sdnmwpvtq

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